Market segmentation bases pdf
Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics. The member of these groups share similar characteristics and usually have one or more than one aspect common among them.egies based on market segmentation be supportive of and integrated with other recruitment and retention plans in the child welfare system. Market segmentation helps to answer the four most fundamental marketing questions: market segmentation bases pdf
The four bases for segmenting consumer market are as follows: A. Demographic Segmentation B. Geographic Segmentation C. Psychographic Segmentation D. Behavioural Segmentation. Demographic segmentation divides the markets into groups based on variables such as age, gender, family size, income
Thus, many companies use geographic segmentation as a basis for market segmentation. This type of segmentation is the easiest but it was actually used in the last decade where the industries were new and the reach was less. CHAPTER 6 MARKET SEGMENTATION Objectives: After completing this chapter, student should be able to understand: 1. Market segmentation 2. Benefits of segmentation 3. The process of segmentation 4. Effective segmentation 5. Bases of segmentation 6. Target market strategies 7. Market positioning 8. Market repositioning Can be defined as subgroup of market segmentation bases pdf Market segmentation 223 globalization of business expands the scope of operations and requires a new approach to local, regional and global segments.
On the basis of the description of the market segmentation process, the next part of this thesis will be the matter of the choice of target group. The first analysis will be done according to the market segmentation bases pdf Understanding market segmentation basesvariables Probably the best approach to understanding the different segmentation bases is to view some examples, which are listed in the table below. It is important to note that sometimes textbooks classify the lowerlevel basesvariables slightly differently.Rating: 4.86 / Views: 325