Marketing 4c pdf
Apr 18, 2012 Marketing Mix 4C is an alternative to the marketing mix 4P. While the 4P is the marketing mix in terms of the business, 4C is a mix from a customer perspective. . Individual letters C mean: Customer solution a solution to customer needs (corresponds to the Product in 4P); Cost costs incurred to the customer (corresponds to the Price in 4P)on the 4C model of three categories digital products is shown in Table 3. Now that we have a marketing strategy tool kit which are from customers perspective for enterprises selling digital products. marketing 4c pdf
The 4 Cs model of marketing on the other hand is more consumer oriented. Because of its focus on consumers, the 4 Cs model is mainly used for Niche Marketing. However, just like the traditional marketing mix, it can also be used for mass markets.
In this article, we will look at 1) an alternate marketing mix, 2) the 4Cs explained, 3) using the 4C model, and 4) an example of the 4Cs. AN ALTERNATE MARKETING MIX. Traditionally, the marketing mix is a combination of 4Ps and is more business oriented. The roots of the 4 Cs of marketing can be traced back to the classical 4 Ps marketing mix. However, with the onset of database marketing, the focus has shifted in marketing from a consumer transactional viewpoint to a consumer relationship viewpoint (and very recently consumer engagement). However, the basic focal strategic issues remain unchanged at its very core. marketing 4c pdf Marketing mix 4c's is one of the business tools that you should take advantage of as an internet marketer. Its a modern version of the 4Ps (Product, Price, Place, and Promotion). Its a modern version of the 4Ps (Product, Price, Place, and Promotion).
This field is for validation purposes and should be left unchanged. marketing 4c pdf deciding on marketing issues. At the same time, the 4Cs model is. consumeroriented. and ensures you look at the Marketing Mix from the customers point of view. Hence, in the following lines, the 4Cs model is described. Do not forget that: Strategies for marketing mix of 4ps for competitive advantage The Marketing mix by 4Ps is a conjuration and it can only be implemented by marketing managers. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. The 4Cs of Marketing Mix. To stay in the market for long and to find a position in customers minds, you have to think like customers and form strategies which benefit both the parties. The 4Cs marketing concept focuses on niche marketing unlike mass marketing which was propagated by the 4Ps.Rating: 4.83 / Views: 451